"North America's largest cycling festival has a new partner for 2012, as automaker Volkswagen of America, Inc. joins the Sea Otter Classic as the title sponsor. The event, which takes place April 19-22 at Laguna Seca Recreation Area near Monterey, Calif., is now the Volkswagen Sea Otter Classic Powered by SRAM.
"It's an incredible opportunity for Sea Otter to welcome one of the most recognizable brands in the world to the event," said Frank Yohannan, president and CEO, Sea Otter Classic. "This partnership speaks volumes about Volkswagen's commitment to our sport and the culture of cycling. And as a corporate leader in promoting safe cycling, Volkswagen is the perfect partner for Sea Otter racers, riders, and fans."
A new title sponsor is the latest in a series of updates for the iconic festival. These include the introduction of cyclocross racing, an expanded kids riding area, an invitational downhill skateboarding exhibition, and enhanced outreach for female cyclists." [Read more]
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