"If Volkswagen and Facebook had a love child, what would it look like? Dutch agency Achtung! puts an end to the mystery with its new digital-meets-the-real-world campaign for VW. The Fanwagen campaign invites fans to vote on Facebook for their favorite cla
ssic VW model -- the T1 Camper or the Beetle -- for a chance to score the car that wins. But the car itself will be tricked out with some very special social media amenities: a corkboard Wall that shows off your friends, the ability to display -- and change -- your relationship status via your license plate, privacy settings in the form of adjustable curtains on the windows and a built-in printer that will spit out the latest status updates off your Feed. The sheet metal too will also feature some familiar stylings, painted in a bright white and blue.
The brief was to increase social media engagement for Volkswagen in the Netherlands. Until this campaign came along, the brand had mostly been posting spots and pictures of its cars. Achtung! got the assignment to come with a campaign that would increase the number of fans on its Facebook page." [Continue reading...]
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